Overview
Dream11 had reached an $8 billion valuation on the back of real-money fantasy sports. Then, in August 2025, that product was banned. Simultaneously, the teams that would normally respond — marketing, graphics, research, animation — were dissolved. What remained was a platform with 250 million users, no product to sell, and no playbook for what came next. The risk wasn't just commercial. It was existential. Users had built habits, identity, and loyalty around one experience. Replacing it meant rebuilding the entire emotional contract — without a safety net, without precedent, and without time. Watch Along, a second-screen feature shipped across the rebrand, became the clearest expression of the new direction.
Dream11 had reached an $8 billion valuation on the back of real-money fantasy sports. Then, in August 2025, that product was banned. Simultaneously, the teams that would normally respond — marketing, graphics, research, animation — were dissolved. What remained was a platform with 250 million users, no product to sell, and no playbook for what came next. The risk wasn't just commercial. It was existential. Users had built habits, identity, and loyalty around one experience. Replacing it meant rebuilding the entire emotional contract — without a safety net, without precedent, and without time. Watch Along, a second-screen feature shipped across the rebrand, became the clearest expression of the new direction.
CLIENT
Dream11 3.0
YEAR
2025-26
DELIVERABLES
Re-Branding Visual Architecture Product UI AI Workflows System Consistency Ownership ROLE Owned the visual system end-to-end, personally designing screens and all visual assets while ensuring consistency across the wider UI — reviewing and correcting execution against the system I built.
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