Overview
Fresko began with a decision most bakeries would never make: taking down the wall between kitchen and customer. In a category built on nostalgia and neutral tones, that transparency became the entire brand — not a hygiene feature, but proof, on display, order after order. The name (Greek for "fresh") was chosen deliberately generic enough to outgrow bakery altogether, built for a founder already thinking past his first café. Teal — a collision of blue and green — was the visual expression of that same duality: modern enough to break from typical coffee-shop beige, warm enough to still feel local. Fresko isn't a bakery that says it's clean. It's one you can watch being made.
Fresko began with a decision most bakeries would never make: taking down the wall between kitchen and customer. In a category built on nostalgia and neutral tones, that transparency became the entire brand — not a hygiene feature, but proof, on display, order after order. The name (Greek for "fresh") was chosen deliberately generic enough to outgrow bakery altogether, built for a founder already thinking past his first café. Teal — a collision of blue and green — was the visual expression of that same duality: modern enough to break from typical coffee-shop beige, warm enough to still feel local. Fresko isn't a bakery that says it's clean. It's one you can watch being made.
CLIENT
Fresko
YEAR
2021
DELIVERABLES
Brand Strategy Identity Packaging Space Design Art Direction ROLE Defined the visual identity and carried it across the physical and digital touchpoints of the brand — creating one cohesive language across the physical customer experience.
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